O's ObservationsThanks for visiting my blog. It's where I talk about business and life lessons.
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Growth will happen. The question is, will you be a part of it? The question is do you want to be a part of it? Do you want to make your imprint count? I would never act like some change doesn't cause pain. The uncertainty, the loss of control, the desire to accelerate your results. We've all been there, but those of us who crossed thresholds understand where our power derived from. Five Steps That Assist in Change
Follow me for more Business Tips and Growth Strategies. O. Ross - The Small Biz Engine - www.OrielRoss.com
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Pitching your idea is undoubtedly one of the most nerve-wracking experiences but also one of the most rewarding experiences you can face. Whether you're looking for funding or not, I recommend pitching your company. Why? Because you should be able to sell yourself and your company at any opportunity and we don't know when an opportunity will arise. When I look at data of entrepreneurs, often times we overcome challenges but there are also times when the challenges are rooted in our inability to sell ourselves, our confidence, and targeting the right audience. Investors what to know how much you're looking for, what you're going to do with it, and when they'll get their investment back. Understanding your business and setting up how you will impact your industry is a critical tool. Here are tips solidify your pitch. Share your background and relevant experience No investor wants you to make all your mistakes while wasting their money. Be able to share the lessons you've learned, the ebbs and flows of your business experience, and why taking a chance on you makes sense for them. Define Your Company's Uniqueness Every investor wants a piece of the next big thing. Venture capitalists are influenced by product characteristics such as proprietary features and competitive advantage. Investors look for features that distinguish you from potential competitors and give you some sort of advantage. That can be a patent but it can also be your unique system. Be able to separate yourself from the pack be knowing your strengths. Financial Performance Validate the financial stability of your company. Can you handle your financial obligations? An investor may be more open to risk than a bank but you have to be able to use data to substantiate the projections. Potential has its value but within the confines of a calculated risk. Your Team The best companies have the best teams who can offer their experience, expertise, and commitment to the success of your company. Your team should be diverse and have voices of influence. You don't need group thought, you need thinkers who can create, challenge, and build. Whether it's a small grant or the big pitch, take the chance. You'll see how the process sharpens you. Join my F.U.E.L. community as we routinely share grant and investor opportunities. Are you ready to zig when the economy zags? It's inevitable. It will happen. You can't expect certainty but what you can expect is change. You can also put yourself in a position to take advantage of the good times and prepare for the unfavorable times. That's leverage. Leverage is about using what you have to acquire more gain. Leverage is not necessarily for any particular moment. It's a thought process and a way to advance your business at any time. So many of us business owners, entrepreneurs, and creatives, had to change direction and diversify our products and services to maintain our businesses this year. For me, it was a game changer. Not only due to unexpected loss, but also unexpected gain. When I mentor my clients, we always talk about the unexpected, a reserve for bad debt, an industry shift, growing with your consumer's needs. The good thing is our F.U.E.L. Mastermind Class had the mentality to absorb what was happening, go through our arsenal of tools, communicate in new ways, and strike with the same fierce attitude we carry to our businesses every day. Here are my top 5 solutions to using leverage to better your business.
Bonus Solution: Technology - staying in front of technology is crucial. Automation and giving your customer an ease to work with you creates a comfort and trust for future business. Leverage this moment. Connect with me!
Dropping in to share my Top 10 Black Friday Ideas. Launching, promotions, customer engagement - no better time. Whether you sell to businesses or consumers, virtual or brick and mortar, product or service based, there's opportunity to shine right now. Here's my Top 10 list of Black Friday Promotional Ideas. Comment, Like, and Share!
Bonus IdeaIt's the giving season. Donate to your favorite charity with a portion of sales you make during the holiday season. Let your customers know why it's an important cause for you and connect them to your story. Connect with me!
What are you meant to do? Simply stated, not simply answered. Recognizing, understanding, and mastering your mission is the cornerstone of your success. People talk about missions, passions, and callings like it’s innate. Some talents are innate, but your mission is learned. Using your talents to form connections that yield results is an equation worth exploring. It’s easy for people to point fingers and tell you who you should be, but truth be known, No one knows you better than you know yourself. What’s automatic for some requires a process for others. Sometimes, early in life, our parents or mentors will help us identify gifts and help us to hone our skills. The problem with that is you skipped the discovery phase of life. The Tool belt of Success you create is a lifelong journey, but let’s narrow down the time frame of discovery. 5 Ways to Master Your Mission
O. Ross, The Small Biz Engine www.ORIELROSS.com Leadership is a unique balance of direction and accountability. The best leaders are not only progressive thinkers, but also very deliberate in their actions. This means the responsibilities they assume are from more controlled actions. Etching yourself in the decision-making process early is the key to success. You can't be afraid of a resounding No or Yes. It's part of wearing the stripes of a leader. All movement is initiated with a decision. Smart leaders use those decisions to examine the good and the bad, the challenges and the wins. Introspection is an important practice personally and professionally, but how do you produce an effective self-analysis?
Now you know where you want to be and can assess what "success" looks like, where does accountability come in? We're all human, mistakes are inevitable. Accept that a mistake doesn't translate to an automatic failure. Fuel your next move with a stronger foundation based on the lesson you learned. Accountable leaders are:
Oriel Ross, is a business development expert and is known as the Small Business Engine® and is the Co-Founder of McKinney Brands. Find her at www.orielross.com |
AuthorOriel McKinney is an award winning business strategist and speaker. This blog compliments her work from a personal perspective. Archives
March 2023
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